Meet the Man Behind the Series
In our first videos featuring the founder’s father, he spoke about the handmade bags, introduced viewers to the artisans behind them and shared little-known details about the pieces. He was the one who had encouraged his daughter to start the business in the US. As we shared more of his videos, I noticed how warmly the audience responded to him.
Packing Your Order
Seeing how people responded to him gave me an idea for a daily series. In each episode, he greeted a customer by name, showed the piece they had chosen and packed their online order on camera.